Strategic management Essay Example | Topics and Well Written Essays - 3500 words - 1

Strategic management - Essay Example When looking at the exchange of new developments and the economy which is expanding globally, there are several ways in which the fashion industry can help. Two regions which this is being noted are in India and Mexico. These are two of the fastest growing regions in terms of global expansion, including technology, fashion and other global interests (Lemaire, 2011). The ability to invest within these regions can provide different types of insight into the expansion of corporations within the areas. The country of India was chosen first because of the continuous debates that are appearing in terms of expansion, specifically with retail industries. Currently, India is experiencing a strong inflation from the government. To counter-act this, measures with the government and with developed countries are taking place, specifically by opening the doors to new prospects and economic stimulation. Places such as Wal – Mart are bidding to become some of the first retail entities that ar e in India. At the same time, the fashion is growing expansively in areas such as Mumbai and Delhi. Fashion weeks and growth from entertainment entities, such as Bollywood, are continuing to grow expansively and offer more in terms of fashion retail. The movement into developing with the country, as well as the opportunities and prospects within this region are allowing the FDI for fashion retail to be a main opportunity for the country (Chakraborty, 2008). Mexico was also chosen because of the initiatives that are currently taking place within the country. For the past 20 years, Mexico has gone through several changes in development, specifically because of the economic growth and development, political changes and the social movement toward becoming global. While there have been fluctuations in opening or closing the region, the free trade agreements and the initiatives to trade with other regions has allowed the country to begin develop at a rapid pace. Most that are in Mexico ar e now conscious of the global styles and expectations. This has been followed by structural changes within corporations and in society, as well as the continuous movement toward external pressures and opportunities within the country. While the country hasn’t yet developed a strong basis for international sales, there is opportunity because of the large amount of advancement in structure and global perspectives that have taken place through time (Blecker, 2007). Both countries are in a similar position in relation to FDI. Both are developing countries that are undergoing change politically and socially. The doors of both countries are opening, specifically because of free trade agreements, political affiliations and the need to expand in a different direction. This is being followed by the social and cultural awareness that is continuing to take place between both of the countries. For fashion retail, are several opportunities to move in at the beginning of investments and to begin creating a specific affiliation with the growth of the culture and the bridge to globalization that is now taking place in both regions. Strategy Development Directions There are several ways that the strategy for the countries can be developed to further the options for fashion retail. The first strategy considered will be through the theory of the Ansoff Matrix. Table 1 and 2 show how this matrix can be applied to both India and Mexico in terms of